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Marketing Specialist

Marketing specialists develop and implement plans for promoting an organisation's goods, services and ideas.

What do Marketing Specialists do at work?

  • Promote and develop an organisation's brand, goods and services.
  • Create marketing plans, policies and campaigns.
  • Advise on product pricing, advertising and selling and distribution channels, such as retailers.
  • Add value to and develop current product
  • Produce marketing content such as advertisements and blog posts.
  • Run social media channels.
  • Organise events.
  • Collect and analyse information such as sales data.
  • Arrange market research for products and services.
  • Undertake market research,
  • Build relationships with clients.

Skills and knowledge

  • Products or services they sell, and the market for those.
  • How to promote products and services.
  • Copywriting and design.
  • Digital marketing.
  • Budgeting and finance, to help with costing the products and services.


Management or related fields


  • NCEA Level 3 Maths, English, options from Business Studies, Social Studies ,Media studies, Design and Visual Communications
  • Degree in Marketing / Business/ Economics/ Commerce

Is this the career for you? Find out more


$40,000 - $85,000 per year